About Jeff: Helping Founders Build Investable Startups
From Founder to Fundraising Strategist
I know firsthand what it’s like to build, grow, and pitch a startup—because I’ve done it myself. As a founder, I’ve experienced the highs of launching something new and the challenges of navigating the investment landscape.
Through my journey, I realized that raising capital isn’t just about having a great product—it’s about telling the right story, positioning yourself strategically, and understanding what investors truly want to see.
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Over the years, I’ve worked with more than 150 startups, helping them refine their positioning, build investor-ready pitches, and secure the funding they need to grow. That experience led me to develop R.E.A.D.Y.: How Startups Become Investable—a proven framework designed to give founders the tools they need to successfully raise capital.
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My Background in Startups & Investment Strategy
I’ve spent my career working with early-stage and growth-stage startups, accelerators, and venture-backed companies to help them stand out in competitive markets.
My expertise lies in fundraising strategy, investor storytelling, and startup positioning—the key elements that determine whether a company can attract the right investors.
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✔ Advisor to more than 150 startups across multiple industries
✔ Founder turned startup strategist with firsthand experience building and scaling companies
✔ Fundraising consultant for venture-backed startups preparing for Series A and beyond
✔ Expert in investor storytelling, pitch deck development, and startup brand positioning
Through my consulting work and R.E.A.D.Y., I help founders bridge the gap between a great idea and an investable business.
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The R.E.A.D.Y. Framework: Helping Founders Secure Funding
Having worked with so many startups, I saw a pattern emerge—most founders weren’t struggling because they had bad ideas. They were struggling because they weren’t positioned correctly for investors.
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That’s why I developed the R.E.A.D.Y. framework, a step-by-step process that makes startups investable by ensuring they have the right structure, story, and strategy to attract funding.
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R.E.A.D.Y. isn’t just a theory—it’s a tested, structured process that helps founders:
✅ Clarify their vision and market positioning
✅ Build an investor-friendly business narrative
✅ Develop a compelling, data-backed pitch deck
✅ Master the art of fundraising strategy and investor engagement
With the right positioning and a structured approach, startups can go from struggling to raise capital to securing the right investors with confidence.
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